Website Development Costs. Pricing and Salaries by Country

Oksana Zabolotna
HBD at Qubit Labs


“The smartest business decision you can make is to hire qualified people. Bringing the right people on board saves you thousands, and your business will run smoothly and efficiently.”
Brian Tracy

Updated: March 23, 2023

No, no, you got it right. We’re going to talk about web development in this article. “Why do you start from the hiring issues?” you ask. The answer is pretty simple your website will be your new employee. It’s hard for businesses to do without a website nowadays. It sells, attracts clients, generates traffic, and performs a lot of valuable tasks. But only when it is hired/ developed properly.


What Affects Web Development Price?

Usually, people associate websites just with design, but it’s only the tip of the iceberg. A great deal of work hides behind the colors and details’ placement issues. That’s why simply knowing web design prices is only a tiny part of the whole web development cost.

What’s more, websites fall into categories according to their size, so a small business website cost is lower than the price of a large e-Commerce website with hundreds of pages. So, besides the size, purpose matters too. Also, consider your web development team’s time to create the necessary features.

The smallest web dev team consists of 3 people — web developer, web designer, and quality assurance engineer. The price also includes the wages of these specialists.


To Estimate the Average Cost of Website Development Pay Attention to:

1) Size of the necessary website:

  • landing page/simple website — a one-page website can be built in 2 weeks;
  • medium website consisting of 30 pages takes about 1,5 months to develop;
  • a large website of 40+ pages with custom design and payment system can be created within 3,5 months.

When it comes to creativity, it’s hard to measure it and define the work scope. So, we provided a common breakdown. But when you roughly know the number of pages, the time required for developing them, and the hourly rates of web developers and web designers, you get a clue of web development pricing.

What’s more, no-code web development can be done cost-efficiently with the use of no-code tools. If you’re are afraid to do things on your own, then you can hire a WeWeb developer or choose another platform.

2) Location of a web development agency:

  • the USA;
  • Europe;
  • Asia;
  • Australia.

Due to the advantages of the digital era, you don’t necessarily need to hire local specialists; you can find developers in any part of the world. But it’s obvious that different regions have different web development rates.


Cost of Website Development Based on the Type of Website

Obviously, prices of a website development will depend on the amount of work required and how hard the development process will be. We have calculated the average price of different website types and the number of hours it needed to be created. 

Type of website  Cost to Develop Number of Hours 
Landing page  $5,000 80
Portfolio website $6,000 100
Blog website $7,000 120
News website $7,000 120
Corporate website $10,000 160
Directory website  $17,000 300
eCommerce website $60,000 1000
Web portal  $75,000 1200
Educational website $60,000 1000
Entertainment website $60,000 1200
SaaS website $75,000 1000
Marketplace website $73,000 1300
Social media website  $120,000 2000


How Much Does a Website Development Cost According to Team Type

The type of team makes up another cost that affects how much website development costs. Additionally, several options are available for hiring developers if you conduct an internet search. We will assume that you are developing a website that will take you 1000 hours of development time to provide a comprehensive comparison.

Team Type Cost of Website Development 
In-house  $90,000
Local agency  $120,000
Outsourcing agency  $40,000
Freelancers $30,000


  • As you can see, hiring an in-house team can be costly because you need to maintain your team’s salary, taxes, accounting expenses, office, and upkeep, hiring an in-house team can cost around $500,000 per year. 
  • If you hire a team from a development agency, the cost of the website can be cheaper yet good quality. It is also easier and quicker to hire specialists. However, there can be low availability of needed employees, and you must adjust to their terms. 
  • As for the outsourced team, it is an excellent option if you need cost-efficient website development with professional expertise. The only challenge is to find a good vendor that would fit your expectations. 
  • A freelance website designer can earn from $500 to $5000. Also, a freelance website developer job can cost up to $20,000. Unfortunately, with hiring freelance specialists, you have no guarantee about the quality of the job. 


Web Development Cost in the USA

Web development pricing in the US is among the highest in the world even though salaries vary greatly from region to region. The average cost of web design together with web development there ranges from $2,000 to ad infinitum — your budget is the only limit.

Simple website$2k–$25k

Medium website$26k–$52k

Large custom design website$53k–$1mln+

small business website cost in Asia, Europe, Australia, USA


Web Development Cost in Europe

This is the most diverse region in our list. Its Western part has exorbitant web design cost while Eastern Europe has several times lower prices for web development. Let’s take a landing page, for example. The average price to build a website like this starts from $1,000 (two times lower than in the US!) and swells up to $6,500.

Simple website — $1k–$6,5k

Medium website$9,5k–$20k

Large custom design website$25k–$1mln+


Web Development Cost in Asia

What makes this region a popular outsourcing destination is low web development rates. In Asia, they are two times lower than in Europe and four times cheaper than in the US. But beware of cheapness, low prices can be the first sign that something is wrong with this web development agency.Therefore, you should choose the leading web development service providers.

Simple website$800–$3,000

Medium website$4,000–$8,000k

Large custom design website$10k–1mln+

medium website development price: Asia, Europe, Australia, USA

Web Development Cost in Australia

And back to reality from the Asian price pit — Australia keeps pace with the US. Local web dev agencies work for almost equal hourly rates as their American competitors. The price is also influenced by the region’s issue of tech skill shortage. Local businesses often choose nearshore web development services offered by Malaysia or the Philippines.

Simple website $6k–$23k

Medium website$20k–$47k

Large custom design website$48k–$1mln+

custom website cost: Asia, Europe, Australia, USA

Web Development Rates in Different Countries

People are always curious about salaries, so the second part of the article is dedicated to the wages of web development team members. We will learn web developer hourly rates in different countries and their annual incomes to choose the best location for hiring employees.


USA website development pricing

We compared the East and West Coast, and the difference in sums can rocket up to $15k annually.

Entry-level web developer in New York earns about $94,374. However, the closer you get to Silicon Valley, the higher the web developer rate. A beginner web developer from San Francisco receives around $100,000, while the salary of a senior web developer there is $133,825, and the sum can even reach the $150k threshold.

The services of a junior web designer will cost you $60,445 per year, while the experience and knowledge of a senior expert come at the price of $98,837.

It is worth mentioning that the US has a positive wages growth index — this year, wages have increased by 3%. Why is this important? If you have a long-term web development project, it means that you will have to significantly raise wages constantly in order to hire, motivate, and retain employees.


European website development cost

The thing is that the West of Europe suffers from skill shortage and lack of qualified IT specialists. Here you can read about the crisis in Spain. On the contrary, Eastern Europe boasts of a high level of tech education and a large number of graduates.


Average cost for website development in Scandinavian countries

An average web developer in Sweden earns about $50k annually. The Norwegian specialists work on the same terms, but the salary there goes up to $60k per year in some cases. Danish employers pay their workers $6,000–$7,500 ($72–$90k a year).

Web designer hourly rates are lower, so the average salary of Scandinavian web designers ranges from $4,000 to $4,600.


Web development cost in Ukraine

There are about 36,000 people living in Liechtenstein. The same number of students graduate from Ukrainian tech universities every year. About 1/10 (~3000) of them deal with the front-end, which is an important part of web development. Probably due to a large number of specialists, the web development cost here isn’t that high — $3,500–$6,000 per month. One can easily hire a Ukrainian web designer for $2,500–$4,000.


Web development cost in Poland

Poland is one of the most popular IT outsourcing destinations among US and Western European markets. Country counts 300,000 software developers which provide high-quality services and charge less compared to Western European developers. On average software developers in Poland charge from $1,500 – $6,000 which is equivalent to $20,000 – $70,000 per year depending on level of experience and technology. 


Cost of website development in Georgia

Georgian software developers are well-known for their great tech education and level of experience working in foreign companies. The entry-level developer in Georgia earns from $800 to $1,500 per month or around $20,000 yearly. The mid-level programmer can charge $1,500-$2,500 per month of his work. It is equivalent to $35,000 per year. Senior level software engineer makes $3,000-$4,000 per month on average or $48,000 per year.


Cost of website development in Moldova

In Moldova web developers earn from $1,000 to $3,500 or from $11,000 to $42,000 yearly based on technology and level of experience. Junior software developer salary starts from $800 to $1,100 monthly. A mid-level programmer earns around $1,200-$1,500 per month. Senior software engineer in Moldova charges from $2,000 up to $3,500 per month.


Price for website development in Kazakhstan 

The entry-level software developer in Kazakhstan earns approximately from $1,100 to $1,700 per month or around $10,000-$20,000 yearly. Mid-level developer’s salary starts from $1,300 and can get up to $2,500 per month. Senior level programmers charge over $3,000 per month based on technology and experience. 


Price for website development in Azerbaijan

In Azerbaijan the base salary of software developers starts from $800 and goes up to $1,000 for junior level. The mid-level programmers can ask for $1,200-$1,600 per month of their job. Senior software developers in Azerbaijan can earn around $1,800-$2,500 monthly.


Web development cost in Asia

Lots of business giants as well as medium-sized companies prefer addressing local specialists because of the low cost of offshore web development here. Indeed, the cost of making a website drops drastically in the region compared to other countries.

Hiring a Chinese web developer would cost you $2,051 per month. Indian and Filipino web developers receive $300–$600 for the same period.


Australian web development price

The annual income of a web designer in Australia is $60,204 and can reach the point of about $80,136. Depending on the skills and experience, the price of web developer services varies from $50,588 to $100,174 per year.


Additional Cost of Website Development: What to Pay Attention to?

When building a website, you should also think about the additional costs that come up throughout the process.

They are made up of:

  • Marketing 

To begin attracting attention, some founders create landing pages, Facebook pages, and Instagram accounts. Marketing and building a website go hand in hand. SEO, content creation, and link building are all components of marketing. Preparing a website in accordance with search engine guidelines is known as search engine optimization. The goal of using SEO techniques is to improve your Google ranking.

Because users do not visit the second page of the SERPs, getting the top Google rankings is important. They will most presumably find what they are searching for on the principal page. The total cost of developing a website includes all of these activities.

  • Maintenance

An ongoing maintenance cost is the cost of the resources needed to guarantee the website’s speed, uptime, and safety.

The cost of maintaining a website can also be influenced by its complexity.

The following are costs associated with website upkeep:

  • Hosting a website, 
  • SSL,
  • third-party integrations, 
  • costs for infrastructure, 
  • cloud management,
  • storage, and servers.


Wrapping Up 

Creating a high-quality and user-friendly website is one of the most important tasks of every business. A good and systematized website is the face of your company, which will show all professionalism and become a reliable guide to your customers. 

As you can see, hiring a skillful website developer isn’t necessarily expensive. Some of the programmers in different countries offer high-quality services for attractive prices. If you would like to hire an outstanding professional to create a website you need for a great price – Qubit Labs will help.


You may also like:

Is Outsourcing E-commerce Website Development a Good Idea?

How to Hire Web Developer?

10 Benefits of IT Outstaffing and Outsourcing During Crisis

How to Hire a Programmer Even If You Are Not a Techie?

Find a company:

Top 30+ Web Development Companies

Top 10 Web Agencies in Belgium

10 Leading Web Development Companies in London and UK (Guide 2019)

Top Mobile Application & Web Development Companies in Sweden (Updated List 2019)

Top Bespoke Web & Software Development Companies in Germany


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Oksana Zabolotna
HBD at Qubit Labs

HBD and Head of Partnerships at Qubit Labs. Oksana is proficient at Search Engine Optimization; performs as a speaker for international tech conferences; author of webinars and guides on peculiarities of remote recruitment, top markets for hiring IT experts, and latest tech trends. Oksana is one of the partners of Women in Tech Ukraine – large-scale social project created to increase the number of women in IT industry.