Top 21 SaaS Startups in 2023 With Great Potential

Oksana Zabolotna
HBD at Qubit Labs

These days, the number of SaaS startups is increasing because the industry is constantly growing. As per the latest SaaS report, more than 80 percent of businesses already utilize at least one application. At the same time, it implies that the startups in this industry have to face challenges due to competition.

SaaS solutions never stop evolving, so SaaS startups can be extremely successful if they manage to find their niche and the right tools. Therefore, building a SaaS company can be a great business idea that can bring generous funding.

To help you get inspired and start your own company, you will find 21 successful SaaS startups in our list. You can learn from them because each of them offers valuable products that show fast growth.


Top SaaS Startups in North America

Below, you can find a list of the top SaaS startups in North American countries:

1.    Tavus

Tavus SaaS startup

  •   Location: Houston, Texas
  •   Founded in: 2020
  •   Number of employees: 11-50

The company was launched by Quinn Favret and Hassaan Raza. It is one of the best SaaS startups when it comes to video personalization because the platform makes it possible for businesses to create personalized videos for their clients with the help of AI. 

These kind of videos can be used for a variety of purposes, such as e-commerce, marketing, customer engagement, etc. The company also offers a lot of features like real-time, dynamic video templates, and analytics dashboards that allow businesses to track the performance of their videos.

2.    Clerk

Clerk SaaS startup

  •   Location: USA
  •   Founded in: 2020
  •   Number of employees: 11-50

It is also one of the new SaaS startups because it appeared in 2020 by Colin Sidoti. The developed platform helps with adding sign in, sign up, and user management APIs and UIs. Thanks to it, developers are able to quickly add authentication to React Native apps. The users of this platform can also customize the sign in and sign up screens according to the brand with the help of templates.

3.    Knoetic

Knoetic SaaS startup

  •   Location: New York
  •   Founded in: 2020
  •   Number of employees: 11-50

This is probably one of the most useful SaaS startups for Chief People Officer, thanks to its HR analytics software. The company presents an eponymous platform created with CPOs and for CPOs. Using this platform, you can also filter your org chat by location, performance, and tenure. In addition to that, it will help you with recruiting and attrition, taking control of the candidate experience, and understanding the value of hires. All these make the platform one of the most successful SaaS startups.

4.    Glean

Glean SaaS startup

  •   Location: Palo Alto, California
  •   Founded in: 2020
  •   Number of employees: 214

The company specializes in Artificial Intelligence and helps its clients save up to three hours a week. Even though it is one of the new SaaS startups, in 2020, it already had 70 clients, such as Grammarly, Confluent, Cro Metrics, Continue, etc. Since the platform was launched by former Google search engineers, the main goal of the company is to help people find what they need at work faster. In short, Glean is nothing but an AI-powered workplace search.

5.    Playbook

PlayBook SaaS startup

  •   Location: New York
  •   Founded in: 2020
  •   Number of employees: 29

This is one of the best SaaS startups because it is ideal for managing schedules and booking classes. The main goal of the platform is to help businesses organize, collaborate, and share creative files and projects within their teams and with their customers. In fact, it can save a lot of time for companies because the files can be found ten times faster. The platform also allows you to keep all files safer because it offers tons of storage space.

6.    Conveyor

Conveyor SaaS startup

  •   Location: San Francisco, California
  •   Founded in: 2021
  •   Number of employees: 11-50

The main goal of this platform is to make information security a core competency of businesses, which makes it a bit different from other SaaS startups. By combining a questionnaire response tool powered by AI technology, questionnaire completion, and a custom self-service trust portal, the platform helps businesses answer their clients` questions frictionlessly. Thanks to the 80 percent precise answers, companies can speed through security questionnaires and reduce the burnout of their teams.

7.    Secoda

Seconda SaaS startup

  •   Location: Toronto, Canada
  •   Founded in: 2020
  •   Number of employees: 11-50

This one is among the most successful SaaS startups because it is the first AI-powered catalog, data search, lineage, and monitoring platform that is able to double your team’s efficiency. Thanks to this platform, businesses can receive contextual search results from across their columns, tables, metrics, dashboards, and queries. Secoda can help you create a data requests portal, so there is no need to manage hundreds of data requests and jump between Slack, Jira, and Google Docs.

8.    Adalo

  •   Location: St. Louis, Missouri, United States
  •   Founded in: 2018
  •   Number of employees: 11-50

Adalo is a no-code platform with extensive capabilities for building web and native mobile applications. Unlike some other SaaS startups, Adalo also makes it possible for you to work with the server side (backend) and the application interface (frontend) using databases, integrations, and business logic. The tool offers a database of ready-made templates for creating mobile apps, which makes it a good option for a quick start. On this platform, you will be able to create Collections, which are analogous to a database. Within each collection, you can add different properties. The platform works only with basic field types: text, number, date & time, date, image, and file.

9.    Retool

Retool SaaS startup

  •   Location: San Francisco, California
  •   Founded in: 2017
  •   Number of employees: 201-500

This company is among the top SaaS startups because more than 500,000 apps have been built on this platform. The impressive list includes Amazon, Brex, Volvo, Coinbase, and Peloton. This is a development platform for creating custom business software, and the process is ten times faster compared to coding from scratch. Retool has everything developers require, from a visual canvas with more than 100 pre-built UI components to built-in data storage and backend services.

10. Skio

Skio SaaS startup

  •   Location: USA
  •   Founded in: 2021

Even though this brand is relatively new, you should consider looking at it because it is one of the fastest growing SaaS startups. It is a subscription application that helps online stores reduce customer tickets, increase their conversion rates, and improve their average order value. The platform allows its customers to customize and edit subscriptions at scale. The main features of one of the best SaaS startups are source medium integration, SMS contact cards, split subscriptions, passwordless login, and webhooks.  


Best SaaS Startups in Europe

You can find a few of the most promising SaaS startups in Europe, and they should definitely be looked at:

1.    Eloomi

Eloomi SaaS startup

  •   Location: Copenhagen, Denmark
  •   Founded in: 2015
  •   Number of employees: 132

This one is known as not only one of the best SaaS startups, but it is also considered to be the simplest way to drive growth for your team. The learning and development platform is easy at every level, with spectacular design, scalable modules, and a flat learning curve. Thanks to it, businesses can easily grow their impact on learning and training. The key features include compliance management, course authoring, eLearning, assessments, gamification, etc.

2.    Simply Do

SimplyDo SaaS startup

  •   Location: United Kingdom
  •   Founded in: 2015
  •   Number of employees: 11-50

The platform is one of the top SaaS startups because it was launched for the change makers. This is nothing but a cloud-based solution that helps businesses of all sizes capture, track, and manage organizational ideas. The brand is trusted by a variety of organizations across different environments, including healthcare, defense, housing, education, and government.

3.    ParallelMarkets

Parallel Markets SaaS startup

  •   Location: Berlin, Germany
  •   Founded in: 2018
  •   Number of employees: 30

This company managed to become one of the top SaaS startups because it is an innovative technological solution in a growing market – identity verification for FinTech and DeFi. The founders of this brand combine deep domain knowledge, technical insight, and design skills. In short, the company offers up-to-date onboarding and compliance solutions for funds, banks, and institutions.

4.    Adverity

Adverity SaaS startup

  •   Location: Stockholm, Sweden
  •   Founded in: 2015
  •   Number of employees: 25

This one is probably a bit different from other top SaaS startups on this list because it is an in-play advertising platform. It means that the platform is able to deliver spectacular in-play ads to help brands access uniquely engaged audiences. Developers can utilize it to let advertising enrich their designs and monetize their gaming sessions, and the user experience will not be disrupted during the process.

5.    Proceedix

Proceedix SaaS startup

  •   Location: Ghent, Belgium
  •   Founded in: 2014
  •   Number of employees: 11-50

This brand managed to become one of the best SaaS startups because it is a service-based central platform that allows businesses to manage enterprise procedures. The company simplifies everything because it makes the remote execution mobile and paperless. Thanks to digital guidance, workers are able to do their jobs efficiently, first-time-right, and fully compliant.  

6.    Dashbird

DashBird SaaS startup

  •   Location: Tallinn, Estonia
  •   Founded in: 2017
  •   Number of employees: 15

The company is among the fastest growing SaaS startups because it offers something many businesses need – end-to-end visibility across their cloud infrastructures. Thanks to it, they can quickly respond to issues and stay ahead of performance and quality problems. The platform alleviates the pain of troubleshooting and managing serverless applications by means of providing automated error detection. The engineering team will quickly resolve any issues.  

7.    Hosthub

HostHub SaaS startup

  •   Location: Athens, Greece
  •   Founded in: 2017
  •   Number of employees: 22

This platform is a channel manager for vacation rentals. It is ideal for vacation rental owners or managers because it allows them to find new ways to increase their bookings. This is one of the fastest growing SaaS startups because it can help increase revenue. It can also be useful if you are willing to re-invest some of the additional income into your property.

8.    Plerdy

Plerdy SaaS startup

  •   Location: Lviv, Ukraine
  •   Founded in: 2017 
  •   Number of employees: 10

The platform is nothing but a cloud-based marketing solution that will help your business manage processes for promoting websites and online stores with the help of conversion rate optimization. This is among the promising SaaS startups because its main features are behavioral mapping, competitor analysis, and e-commerce and website analytics.

9.    Axdraft

AxDraft SaaS startup

  •   Location: Kyiv, Ukraine
  •   Founded in: 2016
  •   Number of employees: 25

The company helps businesses draft documents 70 percent faster, and it is also able to shorten approval time by up to seven days. In general, this is one of the SaaS startups that is a document automation and contact management system. The key benefits are flexibility, on-boarding, and the possibility to automate documents in any language.

10. Inputsoft

InputSoft SaaS startup

  • Location: Kyiv, Ukraine
  • Founded in: 2020
  • Number of employees: 11-50

This is one of the best SaaS startups that can help you figure out how to reduce costs without compromising the quality of airport services. The company offers solutions that are aimed at enhancing the quality of airline and passenger services, optimizing technological processes, and reducing labor costs.

11. Setapp

SetApp SaaS startup

  • Location: Poland
  • Founded in: 2017
  • Number of employees: 51-200

This is an online service where you can receive a set of top-quality iOS, macOS, and web apps for an annual or monthly subscription. This brand is regarded as one of the most successful SaaS startups because it delivers the best-of-breed applications to iOS and Mac users.


12. DeepSignals


  • Location: Lyon, France
  • Founded in: 2016
  • Number of employees: 80

DeepSignals is rapidly emerging as a top solution in the SaaS AI landscape. It addresses the critical need for visual-rich businesses to automate and enhance handling large volumes of images and videos. Powered by cutting-edge Visual AI technology, DeepSignals enables instant image auto-moderation, optimized visual classification, and AI-led image transformations. Companies in Real estate, E-Commerce, and Hospitality and Tourism are already benefiting from faster compliance checking, improved search, and cost-effective image personalizations. Thanks to a simple API setup and scalable performance, you can implement this end-to-end solution in just a few simple steps.



The industry never stops growing, so the number of SaaS startups is increasing. On the one hand, it means that you will have to face competition, and you should be ready if you want to establish your own company. On the other hand, the constant growth implies that you have all the chances to come up with a successful brand and become one of the leading SaaS startups.

The companies provided in this article are extremely successful, and they keep enhancing their services. It means that you can learn from their experience not to face some issues these SaaS startups have dealt with.

At the same time, you can always use the services of Qubit Labs offshore software development company. Our company is always there for you to help you pick the right remote employees and help you solve issues. We cover talent mapping, recruitment, onboarding, retention, payroll, taxes, social packages, replacement, etc. There is no need to wait for a better time, so you should start your brand now if you want to become one of the most promising SaaS startups.


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Oksana Zabolotna
HBD at Qubit Labs
Oksana is a team leader of sales and marketing team at Qubit Labs.