Top 6 Facts About the Gaming Industry Growing Through Crises

Oksana Zabolotna
HBD at Qubit Labs

Game development keeps growing despite world cataclysms, economic situations, and pandemics. That industry is unbeatable despite what is happening in the real world. Here are the facts about the game development industry and its impact on daily lives, businesses, and people’s lifestyles:

Top 6 Facts About the Gaming Industry Growing Through Crisis

  1. “In spring 2020, gaming quickly emerged as one of the most popular activities during the initial outbreak of the global COVID-19 pandemic as user engagement and spending surged between February and April. The younger generation especially spent more time on gaming as the medium was a convenient way to spend time during initial stay-at-home orders, lockdowns, and social distancing.” – reported Statista.
  2. The global virtual reality gaming market is projected to reach $70.57 billion by 2028, driven by advancements in VR technology and immersive gaming experiences – according to Grand View Research
  3. We used to think that most of the game players were men. You will be surprised that 41% of game players are women!
  4. The game industry offers significant employment opportunities. There will be over 220,000 game developer jobs worldwide in 2023.
  5. The same stereotype about the age of game players. Do you think most teenagers love playing games after school? The real statistics will surprise you. The average age of a video game player is 35 years old.
  6. Despite the economic challenges caused by the pandemic, the game development industry continued to offer job opportunities. The increased demand for games, expansions in online platforms, and the growth of remote work opened avenues for game developers, designers, and other professionals to find employment or freelance opportunities.
  7. The game development industry has experienced an unprecedented surge in popularity, captivating millions of players worldwide and driving immense growth in the gaming sector. It is not surprising, according to Exploding Topics, that there are approximately 3.09 billion active gamers worldwide. That figure has risen by over 1 billion in just seven years (that’s a 32% increase).

As a result, there is an increasing demand for skilled game developers, with countless companies eagerly seeking their expertise to create engaging and immersive gaming experiences, and the game development outsourcing industry is fueling it with great and cost-effective candidates.

How the Gaming Industry Uses Outsourcing to Live Through Crises

Let’s take a look at a few examples of how game development companies use outsourcing to grow through most crises:

If we look at the UK, we can see a significant number of game developers, but if we look at the average salary of game developers in the UK, which we have below, you can see how pricey it is for the company to hire talent there.

At the same time, if we look at countries of Eastern Europe like Ukraine or Poland, we can see a smaller number of game programmers, but they have a well-developed game industry that compensates and a great level of skills.

We also would like to add a comment from our professional recruiter Katerina Nadezhdina with more experience in the industry. That’s what she mentioned:

If we talk about countries with developed game industries – Spain, Ukraine, Poland, and Romania are leaders in the market. However, based on my experience and our client’s review, I prefer to hire in Ukraine. Spain is great with many game developers, so hiring is easy there. Spanish game developers are easy-going people, but the cultural differences of Spanish developers do not always fit other companies. So, why Ukraine? It is straightforward to hire IT specialists there due to convenient law regulations and reliable developers. Not to mention, the level of tax and salaries are quite attractive for foreign markets. A lot of our clients highlighted positive feedback about the dedication and hard-working of Ukrainian game developers.

Another crucial factor is cultural proximity and competency in the countries you plan to hire. This factor is more significant than you think, and we have a real case to share from our CEO Iva Kozlovska:

We had a client who needed a team of game developers and a place to open his company’s office. He chose Spain because the game industry is flourishing, and the country has many game developers. Unfortunately, he faced the challenge of the high taxes (40%) and the lack of cultural proximity. As a result, after analyzing all the challenges and requirements, we offered to hire specialists in Ukraine, which was a perfect fit for his company. It is crucial to mention that the game developers from Ukraine we hired for him are still a big part of his company for almost 5 years.

Why Hire Tech Talents With Qubit Labs?

Qubit Labs has established itself as a leading top-tier game development talent provider, offering comprehensive and tailored solutions to companies worldwide. We share our commitment to excellence, passion for innovation, and ability to identify and nurture exceptional talent, which makes us an ideal partner for your company’s game development needs.

Feel free to schedule a call to discuss your hiring needs to support your game development.

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Oksana Zabolotna
HBD at Qubit Labs
Oksana is a team leader of sales and marketing team at Qubit Labs.